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13tigerlilies
Healing & Advocacy
Collective Impact
BTS Group: Campaigns & Causes
BTS consistently uses their platform to amplify important global causes and initiate meaningful campaigns, often in collaboration with HYBE, including:
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"LOVE MYSELF" Campaign with UNICEF BTS’s ongoing philanthropic initiative against violence, supporting children and teens globally.
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Black Lives Matter Movement In 2020, BTS and ARMY collectively donated $2 million USD to the movement.
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Live Nation’s Crew Nation Campaign BTS donated $1 million USD to support live event workers during the COVID-19 pandemic.
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4/16 Sewol Ferry Disaster Relief In 2017, BTS and Big Hit quietly donated to support victims' families.
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Hyundai x BTS Collaborations Campaigns merging sustainability, innovation, and public awareness as Hyundai's global brand ambassadors.
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Global Citizen Campaigns Repeated partnerships to spotlight urgent issues like poverty, climate justice, and vaccine equity.
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Support for the AAPI Community In 2022, BTS visited the White House to condemn anti-Asian discrimination and violence.
ARMY-Led Charity Projects
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One In An ARMY: A global collective of BTS fans uniting to make a positive impact through various charity projects.
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USBTSARMY Fundraisers: A U.S.-based fan collective that organizes fundraisers for different causes in BTS's name.
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Freedom Scholarship Fund: This U.S.-based, all-volunteer initiative has raised over $48,000 for causes including music education, suicide prevention, literacy, LGBTQ+ housing, food insecurity, and youth wellness, becoming a trusted example of ARMY activism.
BTS Members’ Donations and Philanthropy
Beyond their group campaigns, BTS members frequently make significant personal donations, often quietly, reflecting their individual values and commitment to helping others.
If you’d like to support some of the causes BTS members have contributed to, here are direct links where ARMY can donate or learn more:
Mental Wellness
LOVE MYSELF Campaign
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UNICEF x BTS LOVE MYSELF
Official campaign page with donation and project info
https://www.unicef.org/lovemyself
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UNICEF Korea: BTS supports #OnMyMind
Korean-language site
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UNICEF – "On My Mind" Report on Adolescent Mental Health
BTS supported this report via campaign work
BTS & LGBTQ+ Allyship Articles
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them. – Jimin and Gender Fluid Expression
In a world that never made space for their truth, one brown, queer fan found unexpected liberation and self-recognition in the fluid, fearless performance of Park Jimin.
BTS Statements & Articles on Mental Health
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4 Mental Health Lessons from Map of the Soul: 7 – A psychologist reflects on BTS’s lyrics as tools for introspection, self-acceptance, and emotional balance.
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How BTS Heals the World with Their Songs – HealthShots explores how BTS’s self-love messaging and mental health themes resonate deeply with listeners.
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13 Empowering Mental Health Lessons from BTS – Vogue Singapore unpacks how BTS’s lyrics and public image promote rest, self-care, resilience, and hope.
Fan-created Safe Spaces
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The K-Pop Safe Space (TikTok): Sky is dedicated to providing a supportive and inclusive environment for K-Pop fans and Idols.
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BTS ARMY MOMS - Support Group (Facebook): This group is a safe, supportive space for BTS ARMY moms—and anyone else who needs a place to be heard—to share personal struggles and find encouragement.
Ethics & Protection
Fan Etiquette & Guidelines
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Purple Etiquette: 13 Rules to Stay Gold.
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Big Hit/HYBE Official Fan Club Rules/Guidelines Essential guidelines for fans to ensure respectful interactions and maintain a healthy fan culture, covering everything from visiting private spaces to recording at events.
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Social Media Safety A crucial resource for general social media safety tips, highly applicable to online fan communities for protecting personal information and engaging responsibly.
Reporting & Artist Protection
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HYBE PROTECT (Direct Reporting Portal) The direct link to HYBE's unified online portal for reporting various violations against their artists.
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Unified Reporting Portal for Violation of Artists’ Rights HYBE's official portal for reporting malicious activities, defamation, and privacy violations targeting their artists, emphasizing a strong no-leniency policy.
Understanding Fandom Dynamics
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Culture of Care: Understanding Ethics of Care through BTS and ARMY A reflection on how BTS’s values of empathy, healing, and responsibility are mirrored by ARMY, introducing the concept of “ethics of care” in fandom.
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What Are Toxic Fandoms? (Verywell Mind) An accessible guide to identifying toxic behavior in fan communities—like entitlement, harassment, and gatekeeping—while offering tips on how to engage ethically and protect your mental health.
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Critical Fandom and Problematic Fans (Justice-Everywhere.org) Challenges readers to consider their ethical responsibility when fellow fans behave harmfully, exploring choices like speaking up, disengaging, or trying to change the culture from within.